Premium IP Games Drive New Publishing Strategy
In recent years, the market for IP-adapted games has been booming, with premium IPs becoming the secret weapon for major gaming companies. When it comes to IP, one cannot ignore Yuewen Group, which owns the largest roster of online original writers in China and holds rights to over 10 million works. Positioned firmly at the upstream of the web novel IP industry chain, Yuewen Group is fully committed to maximizing the value of IPs by customizing premium games directly from the source. Zhu Jing, Vice President of Yuewen Group, emphasized this point when discussing Yuewen Games’ new 2016 IP strategies. As a core pillar of Yuewen Group’s broader IP entertainment strategy, Yuewen Games has planned a series of bold moves for 2017. According to Zhu Jing, they had already started…