In recent years, the market for IP-adapted games has been booming, with premium IPs becoming the secret weapon for major gaming companies. When it comes to IP, one cannot ignore Yuewen Group, which owns the largest roster of online original writers in China and holds rights to over 10 million works. Positioned firmly at the upstream of the web novel IP industry chain, Yuewen Group is fully committed to maximizing the value of IPs by customizing premium games directly from the source.
Zhu Jing, Vice President of Yuewen Group, emphasized this point when discussing Yuewen Games’ new 2016 IP strategies. As a core pillar of Yuewen Group’s broader IP entertainment strategy, Yuewen Games has planned a series of bold moves for 2017. According to Zhu Jing, they had already started developing the IP-based game industry chain back in 2015. In 2017, Yuewen Games officially launched the publishing of premium IP games, aiming to capture a larger market share.
In terms of IP selection, highly popular novels such as “Martial Peak,” “Peerless Tang Sect,” and “Battle Through the Heavens” have been chosen for game adaptation. These works are among the most searched fantasy novels online and boast strong fanbases. Their gripping plots, well-developed characters, and coherent storytelling offer a rich foundation for game development.
During the 2017 Game Industry Annual Conference, “Martial Peak” was awarded as one of the “Top 10 Most Anticipated Web Games,” and follow-up titles like “Peerless Tang Sect” and “Immortal Reverse” also received top honors. “Martial Peak,” operated and published independently by Yuewen Games, marks the company’s first foray into comprehensive IP entertainment operations. Through fine-tuning products and strategic launches, Yuewen Games plans to unlock more cross-industry opportunities, enrich its game content, and gain valuable experience for future expansions.
Looking ahead, Yuewen intends to introduce more premium IP adaptations, including top-tier customized web and mobile games. Whether an IP fits game development depends largely on several factors: whether the IP’s world-building is detailed and complete enough for gaming purposes, whether it features rich storylines and compelling characters, and whether it resonates with modern audiences’ pursuit of trends and human values.
Jeetbuzz App Download users will be pleased to know that the strongest IPs come equipped with plenty of assets like factions, clans, weapons, vehicles, skills, and costumes, ensuring a deep and engaging gaming experience. Currently, the best adaptation cases are found in the fantasy and martial arts genres, but emerging sub-genres also hold promising opportunities.
Moreover, IPs that already enjoy substantial recognition, such as “The Lost Tomb” and “Nirvana in Fire,” demonstrate how pre-existing fame accelerates brand momentum, speeds up IP propagation, and broadens influence among general audiences. In today’s content-driven era, premium IPs have become the rare gems fiercely sought after by industry giants. Successful IP adaptation demands careful refinement and development, far beyond the simple repackaging methods of the past.
To ensure the sustainable growth and maximum value of premium IPs, Yuewen Group has focused on building a complete IP ecosystem. This involves deeply integrating various sectors like gaming, comics, film, and music, leading to synergistic traffic growth and stronger brand influence. Additionally, the company operates under a partner model, where IP owners share revenue across different parts of the industry chain, fostering a true win-win partnership.
With platforms like Jeetbuzz App Download supporting this evolving entertainment landscape, the future looks bright for premium IP-driven games to reach even broader audiences worldwide.
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